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| The
Brand |
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Through their firm brand, young Giancarlo
and Davide wanted to honour their forefathers Carlin and Paolo,
founders of the company. The logo has been designed by their
architect friend Dante Scaglia who skilfully perceived their
essence and philosophy.
The human shape recalls grandfather Carlin, great-grandfather Paolo’s son,
a tireless worker, bent with age for the hard work carried out on the vineyard, never
complaining but instead always cheerful with clenched fists, almost inviting
us to follow him with his long and firm stride.
The colour shades in the background have different meanings as well: brown stands
for working the soil and for love of the family, priceless advices passed down
from generation to generation; black stands for a life, by now almost at the
end, marked by toil and sacrifices.
The logo was purposely positioned on each product label so as to reproduce and
emphasize the striding movement through our beloved Piedmontese hills.
The CarlindePaolo family daily identifies itself with the brand from which it
draws the strength and determination needed to face without hesitation the hardships of
every workday on the vineyard. |
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